June 19, 2010
| Google Shortcut |
Finds Pages That Have... |
| nokia phone |
the words nokia and phone
|
| sailing OR boating |
either the word sailing or the word boating
|
| "love me tender" |
the exact phrase love me tender
|
| printer -cartridge |
the word printer but NOT the word cartridge
|
| Toy Story +2 |
movie title including the number 2 |
| ~auto |
looks up the word auto and synonyms |
| define:serendipity |
definitions of the word serendipity
|
| how now * cow |
the words how now cow separated by one or more
words |
| + |
addition; 978+456
|
| - |
subtraction; 978-456
|
| * |
multiplication; 978*456
|
| / |
division; 978/456
|
| % of |
percentage; 50% of 100
|
| ^ |
raise to a power; 4^18 (4 to the eighteenth power) |
| old in new (conversion) |
45 celsius in Fahrenheit |
|
site:(search only one website) |
site:websearch.about.com “invisible web” |
|
link:(find linked pages) |
link:www.lifehacker.com |
|
#...#(search within a number range) |
nokia phone $200...$300 |
|
daterange:(search within specific date range) |
bosnia daterange:200508-200510 |
|
safesearch: (exclude adult content) |
safesearch:breast cancer |
|
info: (find info about a page) |
info:www.websearch.about.com |
|
related: (related pages) |
related:www.websearch.about.com |
|
cache: (view cached page) |
cache:google.com |
|
filetype:(restrict search to specific filetype) |
zoology filetype:ppt |
|
allintitle: (search for keywords in page title) |
allintitle:"nike" running |
|
inurl:(restrict search to page URLs) |
inurl:chewbacca |
|
site:.edu (specific domain search) |
site:.edu, site:.gov, site:.org, etc. |
|
site:country code (restrict search to country) |
site:.br “rio de Janeiro” |
|
intext:(search for keyword in body text) |
intext:parlor |
|
allintext: (return pages with all words specified in
body text) |
allintext:north pole |
|
book(search book text) |
book The Lord of the Rings |
|
phonebook:(find a phone number) |
phonebook:Google CA |
|
bphonebook: (find business phone numbers) |
bphonebook:Intel OR |
|
rphonebook:(find residential phone numbers) |
rphonebook:Joe Smith Seattle WA |
|
movie:(search for showtimes) |
movie:wallace and gromit 97110 |
|
stocks:(get a stock quote) |
stocks:ncesa |
|
weather:(get local weather) |
weather:97132 |
Posted by Jeffrey Blake. Posted In :
SEO
February 10, 2010

- Note:
- The commas are added to separate symbols
- The symbol | (Example: B = |3 ) is a "down-slash", or "pipe", and
not a lower-case "L" or capital "i"
- The symbol ` (Example: T = 7` ) is not a standard apostrophe, but
is a "Grave Accent" and is found on the tilde (~) key
- Also keep in mind that the use of /-/ for H for example, aren't used
nearly as often as the normal letter in a quick conversation. To write
an entire sentence this way would take three times as long, thus the
quicker ...
Continue reading...
Posted by Jeffrey Blake. Posted In :
Web Strategy
February 6, 2010

I thought this script was clever. I rarely want to invite all my
friends to anything. But this script works.
I set up a couple of groups on Facebook and wanted to invite all my
friends, but it would have taken an eternity because for some strange
reason Facebook doesn’t allow you to “select all” friends when sending
an invite. I mean, they’ll let you do it… but only if you click one at a
time! Uugh.
Well anyway I went on a little search and found that you could cheat
the... Continue reading...
Posted by Jeffrey Blake. Posted In :
Facebook
February 6, 2010

Here are the Bing SEO
tips:
1. Domain Age is Key Bing appears to put a lot of stock into
how long ago a domain was registered. For marketers, this means that you
may look to purchase older domains if you want to get on good position
in Bing.
2. Text Rules On most search engines, the amount
of text on the page usually isn’t usually a huge factor. However, Bing
appears to really like pages with at least 300 words of text.
3. Link Out With Google
especially, some markete... Continue reading...
Posted by Jeffrey Blake. Posted In :
SEO
February 6, 2010

1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of
products and services that make shooting, storing, viewing, and sharing
video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod,
etc.), video will be king in 2010. Video is ideal because it allows
careerists to deliver a complete communication and convey their
personality—a critical component of branding.
2. Hiring Process
Companies will be hiring brands rather than employees. The... Continue reading...
Posted by Jeffrey Blake. Posted In :
Branding
February 6, 2010
I was just cleaning out my spam folder and ran across these two
jewels. We have all seen variations of these things where in order to
get money the dupe has to send some amount to free up a much larger
amount. Not all of us have been educated about scams - and the good
ones are always deceptive.

Madam Rita Osborne. 42 Dryden Street, Leicester,
L15, England. As you read this,I don't want you to feel sorry
for me because I believe everyone will die someday.Please do not
be surprise th... Continue reading...
Posted by Jeffrey Blake. Posted In :
Email
February 6, 2010

1. Create a mission statement -- What are your
top-level objectives for applying social media and Web 2.0? And how will
you achieve them? Ideally, this can be boiled down to one statement,
articulating both the vision and where you aim to focus in terms of
specific strategies. Don’t skip – or skimp on – this one; it’s
important.
2. Assign owners – Who will take the mission, build
the team, secure the budget, identify the tools needed? And who will own
each channel, like Li... Continue reading...
Posted by Jeffrey Blake. Posted In :
Social Media
February 6, 2010

You might be wondering how you can automatically post your wall
entries on Facebook to Twitter. You want anything new happening on
your fan page to be shared on Twitter. Its really quite simple. First
go to http://www.facebook.com/twitter
You will see a simple page that directs you to make the connection.
After clicking you will be taken to a page showing all of you fan pages
that you have control over. Find your fan page and click the button
that says "Link to Twitter".

... Continue reading...
Posted by Jeffrey Blake. Posted In :
Twitter
January 29, 2010

1) A Community Advocate As a community advocate,
the community managers’ primary role is to represent the customer. This
includes listening, which results in monitoring, and being active in
understanding what customers are saying in both the corporate community
as well as external websites. Secondly, they engage customers by
responding to their requests and needs or just conversations, both in
private and in public.
2) Brand Evangelist In this evangelistic role
(it goes both ways)... Continue reading...
Posted by Jeffrey Blake. Posted In :
Community Manager
January 28, 2010

Web Strategy Matrix: Social Marketing Approaches, Shotgun vs Laser
| | Shotgun | Laser |
| Description |
Hiring multiple agencies to conduct social campaigns |
Building a deeper relationship with a core group of influencers |
| Similar to |
Interactive Advertising, “Fishing” |
Influencer Relations, ‘Friending” |
| Benefits |
Efficient way to get started, identify hot spots to pursue. |
Deeper relationships with core influencers who may spread word of mouth, and become brand evangelists. |
| Risks |
Brand ... | Continue reading...
Posted by Jeffrey Blake. Posted In :
Social Media
| |