Spam: You may not use the Twitter service for the purpose of spamming anyone. What constitutes “spamming” will evolve as we respond to new tricks and tactics by spammers. Some of the factors that we take into account when determining what conduct is considered to be spamming are:

• If you have followed a large amount of users in a short amount of time;
• If you have followed and unfollowed people in a short time period, particularly by automated means (aggressive follower churn);
• If you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile;
• If you have a small number of followers compared to the amount of people you are following;
• If your updates consist mainly of links, and not personal updates;
• If you post misleading links;
• If a large number of people are blocking you;
• The number of spam complaints that have been filed against you;
• If you post duplicate content over multiple accounts or multiple duplicate updates on one account;
• If you post multiple unrelated updates to a topic using #;
• If you post multiple unrelated updates to a trending or popular topic;
• If you send large numbers of duplicate @replies or mentions;
• If you send large numbers of unsolicited @replies or mentions in an attempt to spam a service or link;
• If you add a large number of unrelated users to lists in an attempt to spam a service or link;
• If you repeatedly post other users' Tweets as your own;
• If you have attempted to "sell" followers, particularly through tactics considered aggressive following or follower churn;
• Creating or purchasing accounts in order to gain followers;
• Using or promoting third-party sites that claim to get you more followers (such as follower trains, sites promising "more followers fast," or any other site that offers to automatically add followers to your account);
• If you create false or misleading Points of Interest;
• If you create Points of Interest to namesquat or spam.

Sell your products for a tweet.

In today's world the value of people talking about your product is sometimes higher than the money you would get for it. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network.

It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom.

Click here to create your download button.

I really like this business model.   It seems really obvious too.   Content producers or coupon creators could promote their other products and business by charging people with a tweet.  You can create a "sell" button that will allow tweeters to download content - but I would like to see this model extended to other things.

Search Operators

You can type these search operators directly into the search box. (Alternatively, you can use the advanced search form to automatically constuct your query.)

Operator	Finds tweets...
twitter search	containing both "twitter" and "search". This is the default operator.
"happy hour"	containing the exact phrase "happy hour".
love OR hate	containing either "love" or "hate" (or both).
beer -root	containing "beer" but not "root".
#haiku	containing the hashtag "haiku".
from:alexiskold	sent from person "alexiskold".
to:techcrunch	sent to person "techcrunch".
@mashable	referencing person "mashable".
"happy hour" near:"san francisco"	containing the exact phrase "happy hour" and sent near "san francisco".
near:NYC within:15mi	sent within 15 miles of "NYC".
superhero since:2010-04-14	containing "superhero" and sent since date "2010-04-14" (year-month-day).
ftw until:2010-04-14	containing "ftw" and sent up to date "2010-04-14".
movie -scary :)	containing "movie", but not "scary", and with a positive attitude.
flight :(	containing "flight" and with a negative attitude.
traffic ?	containing "traffic" and asking a question.
hilarious filter:links	containing "hilarious" and linking to URLs.
news source:twitterfeed	containing "news" and entered via TwitterFeed

1. Create a mission statement -- What are your top-level objectives for applying social media and Web 2.0? And how will you achieve them? Ideally, this can be boiled down to one statement, articulating both the vision and where you aim to focus in terms of specific strategies. Don’t skip – or skimp on – this one; it’s important.

2. Assign owners – Who will take the mission, build the team, secure the budget, identify the tools needed? And who will own each channel, like LinkedIn, Twitter, your blog, etc., as you scale up the program? In about half of the organizations we have looked at, marketing owns social media, but this is mostly because early social business tended to focus on marketing or online commerce first.

3. Outline employee policies -- Do you have a corporate social media handbook, with policies, style guides and guidance for employees looking to participate (on behalf of the company) in public forums and social sites? And as you roll out new social business tools, beyond creating awareness – see below – how will you encourage new behaviors and even innovative uses for these social tools?

4. Identify existing communities -- Where are discussions taking place now? For consumer products, they may take place on Amazon or Facebook, while business topics may originate on LinkedIn or internal forums. But it’s also likely that most discussions will span multiple social (and traditional) channels and involve both user-generated and enterprise content. Your social business strategy will need to address all of these!

5. Create a marketing plan -- How will you promote and roll out your new (or existing) social capabilities? Will word-of-mouth marketing be sufficient? Also, a training plan, incentives and recognition programs for frequent posters to communities and moderators will be needed.

6. Develop individual channel strategies -- Depending on which channels best fit the goals of your social business strategy, it’s important to look at the “role” and “tone” of each, think about cross-links (e.g., Facebook promotion back to your corporate blog) and leverage monitoring and benchmarking tools for tracking discussions, sentiment and your current “influence.” For example, Twitter Grader is a good way to see how you stack up in the world of Twitter.

7. Develop community strategies and programs – How will you support existing communities via new social business tools and encourage the widest number of users to share, publish and comment on information, whether it exists inside or outside the enterprise? In addition, what is needed to measure reputation and enable a trust model that scales across all communities?

8. Develop your platform strategy -- As companies look to integrate social channels with core business processes, a growing number are turning to social business software (SBS) platforms like those from Jive, OutStart or RightNow via its HiveLive acquisition. In evaluating these options, it is important to outline enterprise requirements (built-in expertise location, mobile access, etc.) and dependencies to help you scale from individual communities to enterprise collaboration and social networking.

9. Create a social business dashboard -- What metrics will you use to show the ROI for your programs? In the customer service arena, reduced costs from avoided calls or email and higher customer satisfaction are two proven measures to start with. For enterprise use of Web 2.0 in other areas, improved information sharing and lower communication costs are additional benefits that could be measured and tracked.

10. Publish an action plan -- What tactics are needed to fulfill your social business vision over the next 12 to 18 months? Typically, these plans start with management activities (steps 1, 2, 3 and 9), marketing-oriented tasks (steps 4, 5 and 6), content and community development (steps 4 and 7) and technology rollout (steps 7 and 8). Ideally, for each tactic, you want to articulate specific skills needed, timeframes and dependencies, and field trials to test assumptions and readiness for proceeding with subsequent phases.

Facebook: connect with friends and family.

LinkedIn: share professional networks.

Twitter: communicate in real time, and find the new good stuff.

Google Wave: work on the future.

Blog: think and muse and share and publish.

I thought this was a good summary of the uses of online tools. Many people struggle with how to use these things. I say "nicely put"