Social Media’s Critical Path: Relevance to Resonance to Significance

Before creating or distributing any social object, ask yourself a few important questions:

- What value am I introducing into the mix?

- What makes this object worthy of attention?

- What action do I want to inspire?

- How does this contribute to our standing within each community?

- How can I make this shareable?

content and image via briansolis.com

Brian Solis reminds us what goes into a social object among other things